At ThinkEngine, we thrive helping businesses grow. Our recent collaboration with 2GoCloud is a perfect example — a complete digital transformation that redefined their branding, digital strategy and overall marketing presence.
The challenge
2GoCloud approached ThinkEngine with a clear goal: to transition from their existing brand identity as 2GoMobileNow to the modern and forward-thinking proposition which looked to re-label as 2GoCloud. The client required a refreshed digital presence that would reflect their evolving services, boost visibility, and re-position and affirm their position as a thought-leader in the space.
Our approach
To bring this new identity to life, we executed a comprehensive brand transition and review process. Our design team developed a sleek, conversion-focused and industry centric website to highlight 2GoCloud's expertise and ongoing engagement in their target industries. These include, but are not limited to, Defence, Healthcare and Utilities.
Optimised content and site performance formed the backbone of our SEO strategy, helping the website rank higher on search engines and attract qualified traffic. To nurture leads and keep 2GoCloud top-of-mind, we created a considered and targeted email campaign plan, while a refreshed social media strategy would deliver relevant and consistent content centred on meaningful themes for their core target audiences. Equally, this approach would enable engaging content to add value over time and re-emphasis the brand presence to its loyal community.
Finally, by looking to streamline 2GoCloud’s marketing operations with automation and integrations, we will transform their ‘back end’ infrastructure to ensure that their ongoing time, investment and campaign efficiencies considered.
The results
The overall impact of the refreshed branding, marketing output and ongoing support has been extremely well received by their target three audiences.
The transformation led to a number of significant improvements, which have all been evidenced with data analytics and tracking to deliver fully transparent delivery for 2GoCloud. Importantly, increased organic traffic and site engagement is higher than ever allowing 2GoCloud to reach a wider audience and better utilise SEO as a means of gaining long-term, relevant sector enquiries.
Social media engagement, mainly via LinkedIn, has supported the stronger brand presence and led to a significant rise in brand awareness. This well-considered and thought-provoking approach mirrors the success of the new overall digital strategy.
Improved email marketing performance contributed to stronger conversions, request for demos and streamlined processes to deliver 2GoCloud’s team the freedom to focus on what they do best — growing their business.
ThinkEngine’s creative team has also been able to refresh a range of key marketing assets such as marketing collateral, videos, graphics and many other key documents to deliver a consistent and considered approach to the overall marketing strategy, which clearly links back to the 2GoCloud value proportion at every point. Small details are constantly being considered and we are always identifying approaches to add even more value to grow meaningful partnership with our loyal clients.
David Monks, 2GoCloud’s CEO states “I was searching for a solution to the problem of substantially increasing our ability to reach our target audiences without significant increase in either manpower or marketing spend and had been disillusioned by our past experiences of using a hotch-potch of different service providers working without a joined-up view of our needs.
This all changed when I met with Ben Michaelis, the Managing Director of ThinkEngine!
I found him very insightful with a deep understanding of technology in addition to some great ideas about how we needed to change our style to suit our offerings and reached an initial agreement to let ThinkEngine work on one aspect of our marketing, namely our website.
This experience changed my perception of what working with a young, dynamic, digitally aware marketing agency who were capable of transforming our approach and I decided to commit to working exclusively with them on our marketing efforts - one of my better decisions as they have been extremely responsive to our requests, quick to deliver and always prepared to take on board any suggestions we make.”
Let's build your success
2GoCloud’s digital evolution is living-proof that by selecting a forward-thinking digital partner who really understands the vision of a client, you can deliver remarkable results.
If you’re ready to transform your brand and accelerate your digital presence, ThinkEngine is here to make it happen. Let’s create our own success story together today!
👉 Book a call today to start your website design transformation www.thinkengine.co/ben