Navigating a new course: How we transformed Rock Marine Services’ website
- Emma Oakley
- 2 days ago
- 2 min read
When Rock Marine Services first approached us, their website was functional, but it wasn’t delivering the kind of engagement or enquiries they needed to grow. The site felt outdated, cluttered, and difficult to navigate which risked losing potential clients before they could even learn about the variety of services Rock Marine proudly offers.
What was needed?
What Rock Marine required was a website that clearly communicates their broad-spectrum of expertise across the breadth of marine services in and around their beautiful scenic Cornwall based location. Equally important was to deliver an effortless experience for potential clients to find what they’re looking for and get in touch sooner.
Our approach
ThinkEngine developed a bold and modern look which compliments Rock Marine’s brand and goals, history - this was guided by a simple question: How can we make every visitor experience as clear and compelling as possible? This mindset drove every design choice.
Our approach was to restructure the site's architecture, prioritising user flow, cutting clutter and logically grouping content, making it easier for visitors to find exactly what they needed — fast.
Visually, we embraced a clean, maritime-inspired aesthetic with bold, contrasting colours and crisp typography to evoke professionalism and reliability. High-quality imagery of Rock Marine’s fleet and operations was prominently featured, connecting users with the real-world expertise behind the brand. We incorporated interactive elements subtly, ensuring they enhanced rather than distracted from the core message.
Mobile responsiveness was a priority, given how many clients access websites on the go. Our team optimised every page to perform flawlessly across devices, from desktop monitors to smartphones, delivering a seamless experience that meets the demands of modern users.
To convert visitors into enquiries, we strategically placed clear and compelling call-to-action buttons throughout the site. These CTAs were designed not just to be visible but to resonate with visitors’ needs, encouraging them to enquire. Intuitive enquiry forms were integrated at multiple touch points, removing friction from the communication process.
The result
The new Rock Marine Services website now stands as a robust and scalable business online presence that reflects the company’s expertise and commitment to excellence. More importantly, the website is now set-up to drive enquiries, helping Rock Marine grow its digital presence and strengthen client relationships.
"Our old, tired website was long overdue for a complete overhaul, and we couldn’t be happier with the results. From the very beginning, ThinkEngine have been absolutely fantastic — guiding us through every step of the process, from design and layout to functionality and user experience.
Their communication has been exceptional throughout, and every member of the team has shown a consistently professional, knowledgeable, and friendly approach. They really took the time to understand our needs and delivered a website that not only looks great but works brilliantly too. We’re incredibly grateful for their support and wouldn’t hesitate to recommend them.”
Ready to start your website journey with us?
At ThinkEngine, we specialise in crafting websites that combine innovative design with user-centric functionality — tailored to your business goals. Let’s work together to create a digital presence that drives results and builds lasting connections.
👉 Book a call today and start your website redesign journey with ThinkEngine: www.thinkengine.co/ben
