Meet Cogs: Your AI-powered CRM built around you

After nearly two years of development, research, and listening to client feedback, we at ThinkEngine are proud to introduce Cogs — our latest innovation in CRM technology. Designed to challenge the rigidity of traditional systems, Cogs is fast, flexible, and intelligent, built to scale with you and deliver real results from day one.

In a world where most CRM platforms force you into rigid workflows, Cogs flips the script. Born from real client frustrations and relentless innovation, it’s the first AI-powered CRM you truly own. No more shoehorning your processes into generic templates. Cogs adapts to how you work, not the other way around.

We’re thrilled to unveil the next evolution in CRM technology. Let’s explore what makes Cogs different.

1. Built around your business

Legacy CRMs often promise endless features but deliver painful implementations. Businesses end up using only a fraction of what they paid for, and are forced to bend their workflows to fit someone else’s system. That frustration is exactly what inspired the team at ThinkEngine to build Cogs.

As our founder, Ben Michaelis explains:

“Existing providers are very rigid. Clients only use a small percentage of functionality. I wanted software that works around their workflows and operations.”

Cogs was born out of a desire to listen better and build smarter. Every module has been refined to deliver real-world value, shaped by the needs of our clients.

2. MVP in record time

Need speed? Cogs delivers. Our AI engineers can turn your concept into a working MVP in as little as 24 hours, while competitors are still drafting specs. You’ll launch, test, and iterate in real environments with zero friction.

Depending on the complexity of your build, we typically deliver prototypes within 24 to 72 hours. This gives you a tangible solution faster than any legacy provider.

Marc Turner of Clever Commercial Finance saw it firsthand:

“They had a prototype ready within 48 hours, and less than two weeks later we were using a fully operational system every day. The end result feels completely tailored to the way we work.”

3. Intelligent AI assistant

Cogs isn’t just fast. It’s smart. Built on a robust AI infrastructure, it’s designed to scale effortlessly across businesses of any size. Our voice-enabled AI assistant understands your business context and delivers powerful insights instantly. Ask it:

• “Which deals are at risk and why?”

• “Show me productivity trends across the team.”

• “What’s our projected revenue if we improve lead quality by 10%?”

  
  

It cross-references contacts, deals, tasks, and activities to give you strategic recommendations and real-time clarity.

4. SaaS-to-Ownership model

Unlike traditional SaaS platforms, Cogs offers a unique SaaS-to-ownership framework. You get continuous improvements from our team, while retaining full control of your software. There are no rebuilds or hidden costs. Just a CRM that grows with you.

With infrastructure powered by Base44 and backed by Wix, your data stays secure as your platform scales effortlessly. Every build undergoes rigorous testing and security checks to ensure reliability, compliance, and seamless performance.

5. Cost-effective & real-world ready

Cogs is designed to be cost-effective from day one. On average, businesses save up to 25% compared to traditional CRM providers, without sacrificing power or flexibility.

And because it’s tailored to reflect real-world operations, you won’t need to force your processes into someone else’s framework. Cogs works the way your business actually runs.

See Cogs in action! 

If you’re done adapting your business to software, it’s time to let software adapt to you. Book a demo today and discover how Cogs can turn your vision into a powerful, custom CRM in as little as 24 hours.

Book a demo