Optimised for the future
What is GEO?
GEO stands for “generative engine optimisation” which means the process of optimising your website’s content to boost its visibility in AI-driven search engines such as ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews.
GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services, or areas of expertise.
Why should you be considering GEO?
AI-driven search is rapidly changing how people find information, with platforms like ChatGPT and Perplexity AI gaining millions of users. Traditional SEO is no longer enough—organic traffic is projected to drop over 50% by 2026. GEO ensures your brand stays visible, relevant, and competitive by meeting users where their search journeys now begin: on generative AI platforms.
Learn more about what GEO is with our latest blog, giving you an overview of all the basics you need to know
Finding your new keywords
How will you need to adapt your strategy?
Long-tail keywords & conversational queries
Semantic Keywords
Entities
Structured Data
Contextually relevant phrases
Our GEO seminar
Contact us
Get in touch
Head Office
Unit 11 Shedfield House Dairy Business Centre
Sandy Lane, Shedfield,
Southampton
Hampshire
SO32 2HQ