ThinkEngine Named First-Ever Digital Partner of LEVEL1 powered by Pepsi Max at Southampton FC
We are excited to announce the next chapter in our ongoing relationship with Southampton Football Club. Building upon our successful partnership during the 2024-25 season, ThinkEngine has officially been named the first-ever Digital Partner of LEVEL1 powered by Pepsi Max.
As a leading digital marketing and tech agency based right here in Hampshire, it is a privilege to continue our work with a premier local sporting institution and bring our technical expertise to one of the most innovative entertainment venues on the South Coast.
What is LEVEL1 powered by Pepsi Max?
Located inside the iconic St Mary's Stadium, LEVEL1 powered by Pepsi Max is a massive 12,000-square-foot experiential social hub, sports bar, and activity arena. From augmented reality darts and high-speed racing simulators to physical high ropes and interactive golf bays, it is Southampton’s ultimate destination for competitive socialising.
Building the Digital Engine: A Custom Scoring Platform
For a highly immersive, tech-driven venue like LEVEL1 powered by Pepsi Max, seamless digital integration is vital to the guest experience. That is where ThinkEngine comes in.
As the venue’s inaugural Digital Partner, our team has designed a custom-built state-of-the-art scoring platform that powers a live leaderboard across the full range of interactive games. Expanding on the foundations of our previous work with the club, this custom-coded software will underpin the interactive customer journey for team building packages and exclusive hire events at the venue.
Ben Michaelis, Managing Director at ThinkEngine, said: "We’re thrilled to build on our relationship with Southampton FC by becoming the first ever Digital Partner of LEVEL1 powered by Pepsi Max. ThinkEngine is proud to have delivered a seamless platform that elevates the competitive experience for exclusive hire and corporate visitors at LEVEL1 powered by Pepsi Max. As a Hampshire-based agency, supporting regional business community engagement through tech and digital innovation is something we’re incredibly passionate about."
Greg Baker, Chief Revenue Officer at Southampton FC, commented: "This new partnership is a fantastic new step for LEVEL1 powered by Pepsi Max and Southampton Football Club. We've enjoyed a fantastic relationship with ThinkEngine since 2024. It's great to now be able to utilise their technological expertise for the development of a new live scoring solution in LEVEL1 powered by Pepsi Max. This will add an additional level of competitiveness for our multi-activity bookings.”
Are you looking to elevate your brand’s digital infrastructure, software systems, or marketing presence? Explore ThinkEngine’s comprehensive range of B2B digital marketing, web design, and custom technology solutions, or contact our team today to start the conversation.
