London Pulse & ThinkEngine Announce Landmark Digital & AI Partnership

Reigning Netball Super League (NSL) and NSL Super Cup Champions, London Pulse, have officially announced an exciting partnership with leading Digital & Tech agency ThinkEngine. The milestone announcement sees ThinkEngine named as the Official Digital & AI Partner of London Pulse.

The partnership brings together two high-performing teams entering a significant phase of growth. As London Pulse continues to excel on the court and expand its footprint off it, ThinkEngine will play a pivotal role in accelerating the club's digital transformation. By utilising cutting-edge AI technologies, digital knowledge, and operational know-how, ThinkEngine will support the club to scale efficiently and enhance how it connects with fans, athletes, sponsors and partners.

Beyond technological advancement, the partnership is deeply rooted in community and corporate social responsibility. A major focus of the collaboration will be increasing accessibility to netball across the UK and in particular the South of England (where ThinkEngine are located). ThinkEngine will actively support London Pulse’s regional initiatives, ensuring that the next generation of netballers - regardless of background - will have the opportunity to engage with the sport, develop their skills, and thrive.

At the core of this long-term relationship is a mutual desire to build something that transcends a traditional sponsorship. Both organisations are aligned on three fundamental pillars: fostering a best-in-class team culture, delivering continuous innovation, and delivering measurable social value to the wider community.

"We share a commitment to grassroots development in the South"

"I am excited to be working with an AI and digital leader, which will elevate the club's off-court capabilities to match our championship-winning on-court performances at all levels of the club. We share a commitment to grassroots development in the South and want to enhance opportunities for netballers of all standards from London to the South Coast."

Sam Bird, CEO of London Pulse

"This partnership is built on a shared belief that great culture, innovation, and social value should drive everything we do."

"We are incredibly proud to become the Official Digital & AI Partner of London Pulse, especially at such a milestone moment in their history as reigning champions. There is a powerful synergy between our two teams; both ThinkEngine & London Pulse are navigating exciting phases of growth. This partnership is built on a shared belief that great culture, innovation, and social value should drive everything we do.

By introducing our AI and digital expertise to the club, we aim to not only accelerate their digital transformation and AI implementation but also create tangible social impact. We are particularly passionate about supporting the club’s regional initiatives to make netball more accessible, ensuring we help inspire and nurture the next generation of talent."

Ben Michaelis, Managing Director of ThinkEngine

As London Pulse prepares to defend its championship titles, this partnership marks the beginning of an innovative ecosystem designed to future-proof the club, empower athletes, and set a new standard for digital integration in women's sport.

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About London Pulse

London Pulse is the premier Netball Super League team based in London, representing the vibrant and diverse netball community. As the reigning NSL Super League and NSL Super Cup Champions, London Pulse is dedicated to world-class performance, elite athlete development, and growing the game at all levels. Website: https://londonpulsenetball.com

About ThinkEngine

ThinkEngine is an award-winning Digital Marketing & Tech agency specialising in B2B commercial growth. The team delivers world-class Marketing services including SEO & GEO, PPC, Website Design, AI software development and marketing automation solutions. Website: https://thinkengine.co