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  • Writer's pictureBen Michaelis

Mastering commercial growth through tech-enabled client management

Understanding how a dynamic CRM solution could be your gateway to success

Introduction to CRM

Welcome to the world of CRM or Customer Relationship Management. The concept of CRM is not new; it's been a part of business strategy for decades. But with the advent of technology, it has evolved into something much more sophisticated.

In essence, CRM is a strategy for managing a company's relationships and interactions with its customers and potential customers and clients. It is about understanding your customers – their needs, preferences, and behaviour – in order to build and maintain strong, lasting relationships.

In today’s competitive business landscape, a robust CRM strategy is not a luxury but a necessity. It’s a tool that, when used correctly, can help businesses thrive by improving client satisfaction, increasing customer loyalty, and ultimately driving sales growth.

What is a CRM software?

Now that we understand the concept of CRM, let's talk about CRM software, which is the key tool in implementing an effective CRM strategy. CRM software is an innovative solution that helps businesses manage client data and customer interaction, track leads, marketing, customer service, and more.

A CRM consolidates customer information and documents into a single database so that business users can easily access and manage it. It’s a centralised hub, a one-stop shop for everything you need to know about your customers and clients.

Let’s remember that it is not just a glorified spreadsheet. It's a powerful tool that can automate tasks, analyse data, and generate reports. It's a business's best friend when it comes to customer relationship management.

Importance of customer relationship management for businesses

In the business world, the customer is king. Hence, customer relationship management is of utmost importance. It is what keeps a business afloat in a sea of competition.

A good CRM system allows businesses to maintain a close relationship with their customers and clients. It helps them understand their customers better, anticipate their needs, address their issues promptly, and deliver superior service. All of these lead to happier, loyal customers who are more likely to make repeat purchases and refer the business to others.

It can also provide businesses with a wealth of data that can be used to make informed decisions, like identifying sales opportunities, tracking performance and measuring the effectiveness of marketing campaigns. In short, it's a tool that can drive business growth. But it also creates another possible point - does your business have the correct CRM in place for the point it is currently at? Does it provide a cost-effective method for commercial growth? Does it require significant development to make it do what you really would like it to do?

Benefits of using a CRM software for commercial success

There are numerous benefits to using a CRM software for commercial success. Here are just a few:

  • Improved customer service: Businesses can quickly respond to customer enquiries and resolve issues, leading to improved customer satisfaction and loyalty.

  • Increased sales: Being able to identify potential sales opportunities and track the sales pipeline, leading to increased sales.

  • Better decision-making: Provides businesses with valuable data that can be used to make informed decisions.

  • Enhanced productivity: A CRM software can automate tasks and streamline processes, leading to better productivity.

  • Competitive advantage: Gives businesses a competitive edge by helping them understand their customers and deliver superior service.

How to choose the right CRM software for your business

Choosing the right CRM software for your business can be daunting, given the many options available. Here are a few tips:

  • Identify your requirements (and fast!): Before you start shopping for a generic off-the-shelf CRM software, it's important to identify your needs. What are your business goals? What features do you need? How much are you willing to spend?

  • Do your research: Once you've identified your needs, it's time to do your research. Compare different CRM platforms, read reviews, and ask for recommendations.

  • Test drive the software: Most CRM vendors offer free trials or demos. Take advantage of this to test drive the software and see if it meets your needs.

  • Consider the support: Good customer support is crucial when it comes to CRM software. Make sure the vendor offers reliable, responsive customer support.

  • Does the native platform provide adequate opportunity for changes, the future or alternative business planning?

  • Does it cost the earth to run? Is it one of the largest technology subscriptions your business has to consider?

  • Do you have the tech know-how to fix it when it may develop issues?

  • One of the most common mistakes can be note purchasing a solution which can integrate with your existing technology

  • If AI or Chat GPT is of interest to your business, can the proposed solution work with this fast paced technology?

Best practices in using CRM software for tech-enabled client management

Using CRM software effectively requires more than just understanding its features and how you can utilise these for your client management. Here are a few best practices:

  • Keep your data clean: A CRM system is only as good as the data it contains. Make sure your data is accurate, up-to-date, and complete.

  • Train your team: Make sure your team is properly trained on how to use the CRM software. This will ensure that they are able to utilise its full potential.

  • Regularly review and update your CRM strategy: Your CRM strategy should not be set in stone. Regularly review and update it to ensure it remains relevant and effective.

  • Try and harness proven, new technology to facilitate greater stakeholder engagement

No & low code web app solutions

The advent of no-code and low-code web application solutions has opened up new avenues for businesses in managing CRM processes. These web app solutions provide a streamlined, efficient and user-friendly approach to CRM, reducing the need for extensive coding skills and significantly decreasing the time required for development.

No-code solutions allow users to create functional and interactive web applications without writing a single line of code. They come with a range of features and functionalities that make them a powerful tool for digital transformation. Including drag-and-drop interfaces making design changes easy, with no design experience needed and unimaginable integrations, enabling the software to integrate into almost any current or new business solution.

These no-code web apps are not just a trend; they're a game changer! They're changing the way we interact with technology, the way we do business, and even the way we think about creativity and innovation. They have significantly transformed the way businesses manage their customer relationships, being more accessible, cost-effective, and simpler to use. With these tools, businesses can efficiently automate their CRM processes, improve customer engagement, and ultimately drive business growth. And not to mention integrating AI seamlessly into your technology stack.

The future of CRM software in business

As technology continues to evolve, no-code platforms will become more powerful, intuitive, and accessible. We can expect to see more businesses adopting no-code software for their CRM solutions. With advancements in technology becoming more sophisticated and powerful every day. CRMs are no longer just a tool for managing customer data but a crucial component of a business's strategy for commercial success.

In the future, we can expect to see more integrations of CRM software with other systems, increased automation, and advanced analytics. You may also see more businesses leveraging CRM software to deliver superior customer service, make informed decisions, and drive growth. For now, it is safe to say that the development of CRM software is going to be a vital development in the evolution of business.

Mastering commercial growth with ThinkEngine’s support

Working with an emerging no-code software solution, ThinkEngine can deliver a complete end-to-end tailored software application without compromise, and what’s more, we can easily integrate it into your existing business and marketing technology platforms. ThinkEngine has the technical know-how and no-code tech infrastructure to build any Web App (or portal) or Mobile App required.

So what are you waiting for? Contact us today to learn how we can help you achieve your CRM goals!


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